News Flash


Posted on: October 13, 2020

REACH Red Ribbon Week

REACH red ribbon logo

Calumet County youth are experiencing periods of stress. It’s during these times that they are most vulnerable to making poor choices including experimentation with alcohol, tobacco, and other substance misuses. Our youth’s substance misuse trends continue to rise. 

REACH, as Calumet County’s substance misuse prevention coalition, is bringing this to residents’ attention. The first annual REACH Red Ribbon Week campaign invites you to join in local efforts to promote substance misuse prevention. REACH Red Ribbon Week focuses on the overarching concepts of the national campaign with a local twist - A strong Calumet County: preventing misuse of alcohol, tobacco, and drugs. This October 23-31, 2020 will serve as an inaugural week creating a REACH Red Ribbon Week brand recognition for future years, in which school and family activities will be incorporated in an ongoing annual promotion.

Through the generous partnerships of Ascension Calumet and Rogers Behavioral Health, local businesses, schools, and law enforcement agencies will have the opportunity to proudly display REACH Red Ribbons throughout Calumet County in their storefronts and vehicles, in their yards, and virtually through social media. In addition, Calumet County Health and Human Services Board, the cities of Brillion, New Holstein, and Chilton, and the villages of Harrison, Hilbert, and Stockbridge are passing proclamations declaring October 23-31, 2020 as REACH Red Ribbon Week.

When you see the REACH Red Ribbon Week logo, pause and contemplate - How can you assist in preventing Calumet County youth from misusing alcohol, tobacco, and drugs? For more information please contact Annie von Neupert at 

Red Ribbon Week History

Each year, on October 23-31, individuals, schools, and communities across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying the red ribbon. Red Ribbon Week raises awareness of drug use and the problems related to drugs faced by individuals, families, and communities. This annual health observance encourages parents, educators, business owners, and other community organizations to promote drug-free lifestyles. 

Red Ribbon Week campaign started more than three decades ago, following the death of Enrique “Kiki” Camarena, a special agent with the Drug Enforcement Administration who was killed by drug traffickers. Shortly after Special Agent Camarena’s death, citizens from his hometown of Calexico, California, began wearing red ribbons to remember him and commemorate his sacrifice.

The first official Red Ribbon Week celebration was created by the National Family Partnership in 1988. NFP continues to coordinate the national campaign for families, schools, and communities across the nation each year. Since then, the red ribbon has symbolized a continuing commitment to reducing the demand for illicit drugs in our nation’s communities.

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